Why does KCAA charge an hourly fee for air time... By Fred Lundgren, ceo Although we have a growing audience base, both locally, nationally and in 139 countries, and we have a good reputation, we are not part of the Arbitron rating book cartel. Therefore, we have no listeners (officially). As a result of having no "official" book listeners, the brain dead ad agencies that control the business advertising, refuse to buy ads on KCAA, even though we air Don IMUS, Alex Jones, Dave Ramsey, Ed Schultz, Joyce Riley and at last count, 54 locally produced programs and three regional sports teams. This has caused us to depend almost exclusively on programming fees from a growing family of broadcasters who support the station. This has been the only way I have found to compete in this increasingly incestuous system. If we at KCAA only had our pro-rata share of all the ad dollars we have been cheated out of by the Arbitron/Ad Agency cartel, we could pay $1,000.00 per day to air programs instead of charging $150.00 to $200.00 per hour to air them... and that is the rest of the story!